Bettorlogic’s partnership with Mr Green to launch a new data-driven, personalised sportsbook product has put the supplier on the map. As a seasoned bettor himself, Dagnall is something of a rare beast.

In an industry increasingly dominated by executives working in gambling rather than gambling executives, he has an innate understanding of punters’ mentalities. In a crowded supplier space, he can ensure Bettorlogic offers a differentiated and socially responsible product to prospective clients.