Our software will analyse the betting history of customers to create profile groups based on what customers like to bet on; when they like to bet and what may trigger them to place a bet. Thus information presented to the profile group can be of specific interest to these bettors.

Having created the profile of a user, which is updated regularly we use our Multibet/Easibet/NextBet and Livelogic technology to generate bet suggestions of likely interest to the user.

As well as identifying current and past behaviour, the aggregated data allows us to report on how customers are likely to behave in the future. In this way we can pinpoint, amongst other things, when a bettor  is likely to change his betting behaviour; bet more in-play; become interested in other sports or when a Sportsbook is in danger of losing a customer and therefore may need to offer a free bet or other incentives.

Bettors like to communicate with each other and by creating profile groups, we are creating communities of like-minded bettors. If allowed to communicate with each other, this will also create loyalty to your brand.

Given what sportsbooks potentially know of their customers betting preferences, at Bettorlogic we see no reason why the betting experience can’t be similar to that of other applications such as Spotify where the home page is dedicated to individual preference