These are recommendations like those you may be used to seeing on sites like Amazon, but applied to betting. When a customer makes a bet selection, Nextbet first finds statistical support for that bet and then finds other bets that have similar support.

In this example, the half-time draw is the selection in the Liverpool v Everton match.

Nextbet returns other teams with strong half-time draw results and uses a preference logic to return bets from leagues likely to be of interest. So if you were betting on a Scandinavian League, you’re unlikely to see results from leagues in the Far East.

Bets are delivered with supporting reasons and if a user de-selects a bet, it is replaced by another at similar odds.