Football Form Labs has this week announced a content partnership agreement with Betfair Australia.

This deal will see Football Form Labs provide editorial previews for each and every Premier League fixture which is hosted on Betfair Australia’s The Hub. Punters will gain access to at least one bet recommendation per game, and this partnership is the latest for the company which has one in place with Oddschecker.

As to the focus on Australian customers, Football Form Labs’ Head Trader Will Wilde commented: “We’ve found interest not just in Australia but globally in expert analysis of sporting events. We not only give great recommendations but also inform and educate readers on profitable and responsible betting strategies.”

Speaking to Totally Gaming he gave some comment on the performance of the tipster site so far: “So far we’ve made a stunning 11.6% yield per bet. At £25 a bet, followers would be up over £900 this season! Football Form Labs have proven the test of time. We’ve been recommending profitable bets for over 10 years and rely on a vast proprietary database to aid our team of expert analysts.”

Betterlogic is the company behind Football Form Labs. Bettorlogic CEO Andrew Dagnall said of the deal: “Our Premier League content forms a major part of our Football Form Labs product and we’re really pleased our insightful analysis has already had a major impact. We look forward to a prosperous and profitable partnership.”

Nick Heathcote of Betfair Australia added: “We’re always looking to provide our customers with premium content to help them make smarter decisions when betting, now they will have in-depth analysis on every Premier League match as we approach the final stretch.”

Totally Gaming says: Bettors are getting smarter and more demanding with statistics and analysis. This is especially the case on exchanges. Tipster content from the likes of Football Form Labs should be readily consumed by punters on Betfair Australia.